The Greater Milwaukee Hotel & Lodging Association (GMHLA) is a non-profit trade association representing the interests of Milwaukee-area properties, as well as the Associate members who provide valued services to our lodging members and their guests. The GMHLA exists to promote the growth of the Greater Milwaukee hospitality partners through education & advocacy.

As a Chapter of the Wisconsin Hotel & Lodging Association, GMHLA works closely with area tourism organizations such as VISIT Milwaukee, the Wisconsin Center District and more.

The GMHLA Board of Directors is comprised of Lodging members, Associate members and designated Ex-Officio directors who meet nine times each year.  Chapter events are held throughout the year and all members are welcome to attend Board meetings as well. Please see the Meetings & Events page for the current year's schedule.